/suede-copy · Conversion copy

Headlines that survive the competitor-swap test.

Suede Copy writes standalone conversion email, landing page copy, CTAs, microcopy, and button labels that stay specific, proof-backed, and free of AI boilerplate. Use it when a surface needs conversion copy, variants, channel templates, an anti-slop gate, and a copy score before anything ships.

View skill folder Install options

"rewrite this hero so it converts" /suede-copy Ask in plain words. The router reads the request and loads this lane; MCP agents find it with list_suede_skills.

$ /suede-copy tighten this hero 12 headline formulas · 3 variants drafted word-substitution gate: 29 swaps applied COPY SCORE: 61/70 · A/B READY

Public install commands

Claude Code full-pack install:

/plugin marketplace add JasonColapietro/suede-creator-skills
/plugin install suede-skills@suede

Claude Code project-level copy:

git clone https://github.com/JasonColapietro/suede-creator-skills.git /tmp/suede-creator-skills
mkdir -p .claude/skills
cp -R /tmp/suede-creator-skills/skills/suede-copy .claude/skills/

Codex installer:

python3 ~/.codex/skills/.system/skill-installer/scripts/install-skill-from-github.py \
    --repo JasonColapietro/suede-creator-skills \
    --path skills/suede-copy

What it covers

Standalone conversion email, landing page copy, CTAs, microcopy, and button labels.
Company brief inputs for product, audience, voice, terms, proof, allowed claims, forbidden claims, and primary CTA.
Twelve headline formulas and five persuasion frameworks matched to surface and reader temperature.
A/B variants for headlines, CTAs, email subjects, and ad copy.
Email, LinkedIn, X/Twitter, and Instagram structures with platform-specific rules.
An anti-slop line-edit gate, word substitution list, readability checks, and copy score.

When to use it

Use it for standalone conversion email, landing page copy, CTAs, microcopy, or button labels.
Use it when page copy, GitHub docs, email, or social posts need specific, proof-backed language.
Use it when a hero headline, primary CTA, email subject, or ad needs labeled variants.
Use it when draft copy needs anti-slop review and scoring before handoff.
Not for: full writing stack with SEO and AI Engine Optimization (use Johnny Suede Write).
Not for: multi-email campaign arcs or campaign performance reporting (use private Suede Labs companion suede-growth, not in this pack).
Not for: post-production AI-pattern removal from already-written copy (use private Suede Labs companion suede-deslop, not in this pack).

Best prompt

Use $suede-copy to rewrite this landing-page hero and CTA for a practitioner audience. Use PAS, generate three headline variants, generate two CTA variants, keep every claim tied to the proof below, run the anti-slop gate, and score the final copy before handoff.

Company:
Product or offer:
Audience:
Proof:
Allowed claims:
Forbidden claims:
Primary CTA:

Related skills

Use Johnny Suede Write when copy needs the full writing stack with SEO and AI Engine Optimization, Suede SEO Audit for deep standalone SEO audits, and Suede Visibility Grader before a public launch surface goes live.