FindabilityStatus, canonical, robots, sitemap, title, description, durable keywords, and duplicate URL risk.
First-screen clarityWhether the first viewport names the audience, outcome, proof, and action.
CTA pullPrimary action, secondary proof action, link target, button language, and why someone should click now.
Proof and trustScreenshots, commands, docs, manifests, source files, receipts, authorship, and safe claim boundaries.
AI readabilityAnswer-ready copy, schema, sourceable claims, internal links, citation-friendly headings, and AI EO surface area.
Design signalHierarchy, spacing, type, image treatment, responsiveness, contrast, and whether the page looks intentional.