Front matter
THE SCREENSHOT
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THE SCREENSHOT
Why AI Recommends Your Competitors, and How to Fix It
Jason Colapietro
ChatGPT is recommending your competitors. Here's the screenshot.
Epigraph
"Traditional SEO gets you ranked. AI SEO gets you cited." Source: Suede AI SEO methodology
About the Author
Jason Colapietro is the founder of Suede Labs, a music-technology company built around a simple conviction: creators should own their work, their rights, and their visibility. Along the way he built something adjacent and urgent. He started running founders' categories through ChatGPT, Perplexity, and Gemini, capturing timestamped screenshots of who the machines recommend, and shipping the repairs the same day. That service is Suede's paid audit work. This book is the thinking behind it, written down so you can run the diagnosis yourself.
He is a three-time published author. This is the fourth, and the only one written because his DMs kept proving the same uncomfortable fact: most founders have never once looked at what AI says when a buyer asks about their category.
How to Read This Book
Part I makes the case that AI visibility is now a survival question, not a marketing tactic. Part II shows you how to diagnose and repair your own visibility, using the same checks I run for paying clients. Every chapter in Part I ends with a prompt you can paste into ChatGPT right now. Do not skip those. The book works because you see your own gap with your own eyes, not because I describe someone else's.
What This Book Does Not Claim
Read this before anything else, because the AI visibility space is full of people who will promise you the opposite.
Every AI answer in this book, and every answer you generate while reading it, is a point-in-time observation. AI engines change their answers between sessions, between accounts, and between days. Nobody can guarantee you a citation, a ranking, or a recommendation in any AI system, and anyone who guarantees one is selling you something they cannot control. What you can control are the inputs: whether the machines can read your site, whether your pages are structured so an engine can lift an answer from them, and whether the evidence on your pages is worth citing. This book shows you the exact answers, shows you how to ship the fixes, and shows you how to re-check and measure the delta. Evidence, shipped inputs, and deltas. Nothing else is honest.